Talks about Technology, Wearables, Marketing, Biohacking & Food

  • Garmin’s $5 Billion Secret Weapon: How They Conquered the High-End Wearables Market

    Prepare to embark on an exhilarating voyage through the world of innovation and resilience as we unveil the captivating story of Garmin. In a realm where technology titans like Apple and Google cast colossal shadows, Garmin’s narrative shines with the brilliance of adaptability, triumph, and strategic ingenuity. Join us as we delve into the remarkable…

    Read More →

  • The AI-Powered Revolution Transforming Digital PR

    In the ever-evolving landscape of technological innovation, we transition from yesterday’s exploration of groundbreaking app concepts to today’s deep dive into the transformative realm of Digital PR. Let’s take a moment to reflect: In March, I had the privilege of curating and delivering a comprehensive 40-lecture course on Digital PR and Reputation Management to MBA…

    Read More →

  • Digital Content Commerce: The New Era of Brand Publications ?

    In the digital age, the line between content and commerce is blurring. Brands are increasingly turning into publishers, leveraging content platforms to engage with their audience, tell their story, and ultimately drive sales. This article explores the rise of digital content commerce, the use of content platforms in commerce, and the trend of brands converting…

    Read More →

  • Retail Therapy and the Pursuit of Happiness: Heart of Content Commerce?

    In the modern age, the intersection of retail therapy, the pursuit of happiness, and content commerce has become a focal point of consumer behavior and marketing strategy. An experience, a form of ‘retail therapy’, can provide emotional satisfaction and happiness. This behavioral shift, combined with trends like ‘Digital Window Shopping’ and ‘Endless Scrolling’, is driving…

    Read More →

  • 100 Inspiring Startup Ideas for Aspiring Entrepreneurs

    In a world driven by innovation and fueled by entrepreneurial zeal, the quest for groundbreaking startup ideas has never been more exhilarating. The pursuit of transforming industries, impacting lives, and leaving a lasting legacy has become the driving force behind aspiring entrepreneurs. If you find yourself at the crossroads of creativity and determination, eager to…

    Read More →

  • Hidden Challenges in Shaping the Future of the Wearable Smart Watch Industry in India

    The Indian consumer landscape has witnessed a notable shift in preferences when it comes to smartwatches. Previously focused primarily on hardware capabilities, there is now a growing inclination towards design and fashion aspects. This change can be attributed to the remarkable growth of the wearable smartwatch industry in India, which owes its success to advancements…

    Read More →

  • Smartphones 2023: The Intersection of AI, Indian Economy Growth, and User Experience

    The year 2023 marks an exciting chapter in the realm of smartphones, as the convergence of AI, Indian economy growth, and user experience sets the stage for transformative advancements. From the integration of AI-driven features to the influence of India’s booming economy, we unravel the intricate connections that are driving innovation and redefining user experiences.…

    Read More →

  • Flipkart vs Amazon? The State of the Wearable Industry in India: Platform Business Analysis

    The wearable industry in India has been growing very fast recently, and many popular brands like Fire-Boltt, Noise, BoAt, Apple, Samsung, and Amazfit are a part of it. Most of the business is happening on online platforms like Amazon, Flipkart, and Myntra, as well as offline stores. In this article, we will discuss how these…

    Read More →

  • Emerging Trends in the Indian Wearable Industry

    The Indian wearable industry has been witnessing significant growth, and several key trends are emerging in the market. One of the most prominent trends is the transition of the hearables market to true wireless stereo (TWS) technology, which now accounts for over 45% of the overall market. The TWS segment is expected to grow by…

    Read More →

  • Indian Smart Watch Industry Report – Jan 2023

    The smartwatch market in India is currently dominated by Indian brands such as Noise, Fire-Boltt, and BoAt, which account for 60-90% of the manufacturing in India. In the future trends, the market for smartwatches is expected to experience significant growth due to various factors. The increasing trend of health and fitness tracking devices is anticipated…

    Read More →